La Magia

About Mimi Holliday

Mimi Holliday is the diffusion line from Damaris. Placed at the top end of the lingerie market, Mimi Holliday lingerie sits alongside the top collections in boutiques around the world. It is a more wearable version of Damaris, using some subtle mainline twists - like a hint of bottom cleavage or a mini corset detail - but at more affordable prices.

The twice annual collections are epitomised by Bardoesque structured Balcony bras and skimming hipster knickers. The designs which flatter all figures, transcend all age groups, come in real silk, satin and French silk chiffon and are produced in the Far East.